Who was the customer?
DEEP – A new brand in the fast-growing CBD market.
What was our challenge?
Due to the extremely rapid growth of the CBD industry, it is also characterized by a high competitives. Our task was to find a way to stand out among the competition, gain an edge and create a strong, distinct brand.
How did we did it?
We decided to create branding aimed at a target group that is completely untapped in the CBD industry – young, conscious people, interested in fashion, art and culture, open to more daring and creative solutions. We chose a segment similar to the one dedicated to brands such as Balenciaga or MISBHV.
