Why do some people buy 5000$ Gucci coat, while they can buy a product of identical quality for at least 10 times less? Why do they choose an iPhone instead of Samsung or Xiaomi with the same or even better performance, but 400$ cheaper?
Consumer decisions are not based on a purely rational and logical process, and the brand’s personal story and emotions it evokes have been scientifically proven to often be a more important purchase factor than the objective list of product features and qualities.
Almost every brand requires a visual identity, a website, and various form of advertising. Creating those assets is a process, at the core of which lies important questions - what is your brand, who are your customers, and what impression your company should make on them?
A brand is not a logo or a website design. A brand is not the sum of its products and services. Brand is a feeling. A feeling that can sometimes be worth more than the product or service itself.
Our goal is to understand your real goals, analyze and diagnose the issues you're facing, and then propose and execute the solution. It’s a process that requires dialog, asking the right questions, and a mutual search for answers.